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Solutions For Contractors
Ground Up Growth for Contractors
Do you want more customers? Different customers? Better profit margins? Less stress? Keep reading!
Ground Up Digital is focused on the success of your business which starts with a strong foundation. We help you get that by first getting to know your numbers:
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overhead or operating costs
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budget
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cost per man hour
Second, with a business app/software to save you time and increase your efficiency with:
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estimating
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invoicing
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scheduling & follow-ups
Finally, we finish your foundation with everything you need to grow your business to the next level. Things like
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SEO- search engine optimization
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Social media management
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website design
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paid advertisements
If you're not succeeding, then we aren't.
Many components of your business must come together for you to succeed. The physical work will have to be done by you and your employees, but we have how-to guides and information on employees and other business topics.
You can find info on marketing here for the do-it-yourself types. If you're too busy and want to focus on your business. Let us worry about bringing your ideal customers to your virtual doorstep. If you're interested then fill out the form below to get started.
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What do we do?
We help contractors grow by taking on office work such as
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Website design and optimization
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Search Engine Optimization (SEO)
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Paid ads- Google, Facebook, Insta, etc.
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Social Media Management
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Business Consulting- Outdoor Living, Hardscape, Landscape, Home Service Contractors, etc
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Project Estimating- how-to's, double-check estimates, project planning
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We still manage our outdoor living construction company. One of the things I enjoyed most was setting up the foundation for the business. Creating the website, optimizing it for search, Google My Business, and the maintenance that comes with it.
Talking shop with local businesses, whether it's business operations or fieldwork is another thing I could do all day. Now we are able to do that on a nationwide approach and help contractors through the rough patches we've been through.
Customer Results
This is a screenshot of the active lead report for one of our Landscape Construction clients using the Bronze Marketing plan.
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With one year of Bronze....
2 Webpages ranking on the first page of Google search results- with the 2 pages ranking on average between the 5th and 6th positions.
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A 246% increase in active customer leads from their website alone compared to the previous year. The leads came from a Quote Request Page- customers fill out a form and are contacted by our customer when possible(sooner the better)
This does not include the potential leads that call right from a Google listing, Facebook post, or similar results.
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But using the figures we know, those 97 leads cost about $61.86 per lead (Cost of Bronze/year divided by the number of leads)
Some may think it's a lot to pay for an active customer, but that depends. If your average profit per job is $500 then you are paying $61.86 to earn $438.14 in profit ($500-$61.86). That seems like a relatively low cost for almost 440 dollars in your pocket.
(the customers column refers to purchases of online products- not applicable to our contractor)
Keep in mind more leads went uncounted outside of the website traffic. It's safe to say there were another 40 to 60 leads (possibly more) from other sources not tracked. The average lead is likely to be around $38 to $43 or lower
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Call tracking measures among other features can be set up for increased performance tracking.
Return On Investment
Using our previous figures of $500 profit per job, if you closed half the amount of known leads (97) which is 48.5 but we'll round down. 48 jobs times $500 profit per job is $24000. That means you would have earned $18000 from your marketing investment.
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That's just the first year! Every year we gain credibility in Google's eyes which places your website above others and makes getting customers easier and easier!
Final Word
We help contractors and businesses grow, are you going to be the next one?
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Fill out the form below to be next!